In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

Beverage brand Campa Cola contributed ₹400 crore ... Ceylon Beverage International will co-pack cans for the Campa soft drinks portfolio in India. While the co-packing partnership has been ...

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange ... Every investment avenue can be evaluated on the basis of risk and reward attached to it.

Campa Cola has priced its 200 ml bottles at Rs 10 ... they will come up with a range that can "fight" Campa's pricing. "Reliance is carrying out vigorous promotional activities on the ground ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the market with aggressive pricing and advertising ...

Coca-Cola is known for its balance of sweetness and fizz. It also has a subtle vanilla flavour. If you grew up in the '90s or earlier, Campa Cola was probably your go-to drink. Campa Cola tastes ...

The PepsiCo bottler is facing competitive pressures from Campa Cola’s aggressive pricing, Coca-Cola’s India restructuring, ...

Reliance Consumer Products, the FMCG arm of Reliance Retail, on Thursday re-launched the iconic beverage brand Campa, which has a heritage of over 50 years in the Indian market '25-years in jail ...

Campa Cola vs Coca-Cola, PepsiCo: The Indian soft drink market is witnessing a major battle between global giants Coca-Cola and PepsiCo and Mukesh Ambani’s Campa Cola, as these companies have ...

Established giants such as Coca-Cola and Pepsi are now encountering new competition, as Reliance-backed Campa Cola makes a notable return and niche brands such as Lahori Zeera gain market share ...

Reliance’s aggressive Rs 10 pricing for the recently revived Campa Cola and its new energy drinks ... and influencers can strengthen brand affinity, just like Thums Up has successfully ...

In a major challenge to billionaire Mukesh Ambani’s plan to revive the homegrown Campa Cola beverages brand, FMCG giant PepsiCo has announced its target of doubling its earning in India in the ...