In an exclusive interview with The Drum, the Danish beer maker outlines the ambition for its new sponsorship deal.

Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade ...

Carlsberg Britvic is to launch its alcohol-free 1664 Bière variant into grocery. The drink, called 1664 Bière 0.0%, is tipped ...

Long term deal includes UEFA EURO 2028™ and UEFA Women’s EURO 2029, UEFA Nations League Finals™ and UEFA Women’s Nations ...

In a landmark move for both sports and branding, Carlsberg has forged a long-term partnership with the Union of European Football Associations (UEFA) to become the official beer sponsor. This ...

Sports Business - Carlsberg Group and UEFA have announced a long-term partnership deal making Carlsberg the Official Beer of ...

Carlsberg Britvic is to release a no alcohol variant of its popular 1664 beer in the off trade this April, following a ...

Carlsberg is the Official Beer of UEFA National Team Football, covering UEFA EURO 2028 with exclusive pouring rights and ...

Carlsberg and UEFA have today announced a long-term partnership deal making Carlsberg the Official Beer of UEFA National Team ...

Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football.

Carlsberg India reported a substantial 60.5 per cent profit increase to Rs 323.1 crore for FY'24, with total income reaching ...

Carlsberg returns as UEFA national team football competitions global sponsor.