In an exclusive interview with The Drum, the Danish beer maker outlines the ambition for its new sponsorship deal.

Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade ...

Sports Business - Carlsberg Group and UEFA have announced a long-term partnership deal making Carlsberg the Official Beer of ...

Carlsberg is the Official Beer of UEFA National Team Football, covering UEFA EURO 2028 with exclusive pouring rights and ...

In a landmark move for both sports and branding, Carlsberg has forged a long-term partnership with the Union of European Football Associations (UEFA) to become the official beer sponsor. This ...

Carlsberg Britvic is to launch its alcohol-free 1664 Bière variant into grocery. The drink, called 1664 Bière 0.0%, is tipped ...

Carlsberg Britvic is to release a no alcohol variant of its popular 1664 beer in the off trade this April, following a ...

Carlsberg is set to elevate the HK7s experience with the debut of the event at the brand-new Kai Tak Stadium from 28 to 30 March. To mark this milestone, the limited-edition can named “First ...

EU exports flower bulbs worth €98.9 million in 2024; Asda invests £80 million in pay rise; and PepsiCo names Carlsberg as ...

Carlsberg India reported a substantial 60.5 per cent profit increase to Rs 323.1 crore for FY'24, with total income reaching ...