I wanted to understand what it was that made case studies so useful in sales and marketing, and suspected that the answers lay in psychology. I wasn't disappointed. It turns out that effective sales ...

I like the color purple. The number 22, the season of autumn and definitely cats over dogs. Everytime I try to explain what ...

In this article, we will explore the cognitive biases in trading with four case studies. LTCM Case Study The Long-Term Capital Management (LTCM) case study involves a hedge fund founded by Nobel ...