Indian designer brands and competitors House of Anita Dongre Pvt. Ltd and Biba Fashion Ltd had a forgettable 2023-24 as weak consumer demand and stiff competition eroded their revenue and pushed both ...

Celebrity endorsements have changed throughout the years, especially today with the rise of social media and using influencers as brand ambassadors. Since the dawn of media and entertainment ...

New Delhi: Brands are increasingly turning to celebrity couples for advertising, leveraging their star power and real-life chemistry to create authentic and relatable campaigns. From Bollywood ...

Dubai, United Arab Emirates – Globally renowned fashion designer and founder of the eponymous brand, Anita Dongre, is proud to announce the opening of her second store in the UAE at Mirdif City Centre ...

Tim Derdenger, Tepper School Associate Professor of Strategy and Marketing, speaks about his research on the economic impact of celebrity endorsements. Within the sports marketing context, I study the ...

The defense of the celebrities involved is outright denial of any legal responsibility — I was just a celebrity endorser. (What do I know about your investment losses?) Is a product endorsement an ...

The TAM AdEx 2024 report highlights the enduring role of celebrity endorsements in Indian advertising, where film stars, sports icons, and television actors continue to drive brand recall. Despite ...

As is well-known, Ottawa and Washington, D.C. are Hollywood for ugly people.

They can help you identify the celebrity endorsement that best aligns with your brand’s identity, negotiate contracts, and create engaging marketing campaigns that resonate with your target audience.

Throughout the Democrat’s 100-day presidential campaign — for which this writer volunteered, full disclosure — Harris was notable for one thing above all: Celebrity endorsements. One minute ...

Today's Celebrity Birthdays, photos and videos. HAPPY BIRTHDAY, AMY ...

Find out the latest on famous celebrity couples and married celebrities news. See who is dating who, from dating rumours to wedding exclusives, HELLO! brings you exclusive news on all your ...