Ben da Costa, co-founder of Oat Cult, should be despondent. His latest ad campaign performed woefully on System1’s ad ranking ...

It realized the importance of talking to consumers on a regular basis and newspapers across North America published dozens of ads for the breakfast cereal each year. The Calgary Daily Herald was ...

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A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having a negative impact on children's diets. NPR's Maria Godoy has more. MARIA GODOY ...