The Challenger SRT8 rolled off a delivery truck and sat in two collections for 16 years. Powered by a 425 HP Hemi V8 and a six-speed manual, its original MSRP was $42,640. Despite its age, the car ...

Challenger brands are not defined by their state of market, but by their state of mind. They are brands and businesses determined to change something about the category or the world. They understand ...

That’s why human-first, AI-enhanced content will stand out. Challenger brands should use AI to speed up research, streamline workflows and refine ideas, while investing real time into building ...

Challenger brands punch above their weight not because they have more resources — but because they’re braver, more agile, and often far closer to their customers. Now, in a climate of margin ...

Motors has relaunched Cazoo as a used car marketplace and will be the lead brand as part of its network. Motors, eBay, ...

describes in an interview as the first step towards the full electrification of the Challenger brand. Sister Chausson models will also get the ElectriX variants. True to their word, Challenger ...

“I feel really good about how our our league is a very social-first league,” Haddon said. “We do things in a non-traditional way, because we very much have a challenger brand DNA.” After handling the ...