THESE days, most mobile phone users go for vertical videos than horizontal ones. Data shows that viewers spend more time with vertical video content on smartphones than traditional horizontal formats.

In the last of an eight-part series on China's regional influence, CNA explores how the cultural pull of Chinese ...

BEIJING, April 7, 2025 /PRNewswire/ -- Chinese drama standing out in the world of drama depends on whether we can find the roots of our national culture and the light of our philosophical thought ...

EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre ...

Chinese drama standing out in the world of drama depends on whether we can find the roots of our national culture and the light of our philosophical thought, as well as well as whether we can ...

Chinese streamers are now encouraging micro ... The monetization model for micro-drama apps tends to be more flexible than traditional online streaming services – users can opt to continue ...

Rashmika Mandanna, known for her authenticity, shared her love for K-dramas like 'It's Okay to Not Be Okay' and Chinese dramas such as 'The First Frost', captivating fans. National Crush Rashmika ...

Led by consumer marketing that feeds on viewer frustration, micro dramas are a growing multi-million dollar industry.

With Esports rising as a legit career choice for today’s youth, it was only a matter of time before the genre found its way into the world of drama. Fantasy, romance, period pieces, and high school ...