Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a ...

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...

In the ever-evolving world of mobile personalization, live wallpaper apps have emerged as a dynamic way to breathe life into our smartphone screens. These applications offer users a mesmerizing ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a joint ...

Strain into a highball glass rimmed with salt. These three cocktails from Ciroc sound absolutely amazing. The various cocktails will have amazing flavors! Definitely worth buying a bottle of Ciroc ...

Diageo’s joint venture with an outside investor group provides a way for the company to better market brands it sees potential in while offloading its U.S. ownership of a spirit that has weighed ...

THIS FOR YOU: Delights all round especially for the ladies Kampala, Uganda | THE INDEPENDENT | Despite a heavy morning downpour, The Alchemist Drunch by Ciroc first edition exceeded expectations, ...

Nick Tran, previously global head of marketing at TikTok, has been named president and chief marketing officer for the joint venture. He brings a track record in transforming brands and developing ...

Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the venture, offering a ...

Apple launches the iPhone 16E in white and black colorways. Usually, iPhones are bundled with color-matching backgrounds, and the new wallpaper is no exception, favoring both colors. The built-in ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...