The renowned candy bar label, Butterfinger, has introduced its much-awaited Salted Caramel Bar. The new bar has the same ...

Butterfinger is shaking up the candy aisle. For the first time in a decade, the iconic candy bar brand is releasing a new flavor — Salted Caramel. Ferrero said the limited-time offering incorporates a ...

April 20 is Easter, and as we inch closer to the holiday, we are really diving into the candy that makes the season so sweet.

According to ICCB Retail Insights, candy buyers are 55% more likely to purchase ice cream candy bars, making this launch a highly anticipated treat for consumers. "We have the opportunity to bring ...