Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

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Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

In 2024, the company introduced bottles made from 100% recycled plastic. The trademark Coca-Cola script logo was created in 1886 by Frank M. Robinson. Then, a red and white graphic that ...

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Sustainabilitycategory· April 10, 2025 Procter & Gamble was the target of EU antitrust probe alongside Coca-Cola bottlers, Bloomberg reports Tide detergent maker Procter & Gamble has been ...

Coca-Cola is reviving its iconic “Share a Coke ... s bottles and cans into personalized keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks out more authentic ...

Coca-Cola leads the Dow with its 17% rise this year, and unlike its peers it hit a fresh all-time high earlier this month. The beverage giant is a Dividend King, boosting its payouts for 63 ...