How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

The trademark Coca-Cola script logo was created in 1886 by Frank M. Robinson. Then, a red and white graphic that represented two adjacent contour bottles, called the Dynamic Ribbon Device ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

Coca-Cola is reviving its iconic “Share a Coke ... s bottles and cans into personalized keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks out more authentic ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...