Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Meagan said that her husband bought the case of Sprite at a Walmart store and, when she opened one of the cans, she realized the liquid inside looked like Coke. And that wasn’t ...

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja ...

June 22 — NASCAR Cup Series Race at Pocono, Long Pond, Pa. June 28 — Quaker State 400 Available at Walmart, Hampton, Ga. July 13 — Toyota / Save Mart 350, Sonoma, Calif. July 20 — Autotrader EchoPark ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Things are really popping off in the healthy soda space. On March 17, PepsiCo, Inc. announced that it had reached a deal to ...

April 5 — NASCAR Xfinity Series Race at Darlington, Darlington, S.C. April 12 — SciAps 300, Bristol, Tenn. April 19 — North Carolina Education Lottery 250 presented by Black’s Tire, Rockingham, N.C.

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...

Following another incredible weekend in the circle, Ole Miss softball freshman Miali Guachino has been named the SEC's ...