Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

It takes me a solid five minutes to explain to him what happened through my laughter,’ the Coke bottle’s owner detailed in a ...