"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Coca-Cola Consolidated, Inc., together with its subsidiaries, manufactures, markets, and distributes nonalcoholic beverages primarily products of The Coca-Cola Company in the United States.

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Once, Diet Coke’s image was about calorie counting, breaks and well-defined abs. Today, it’s the rocket ...

Diet Coke's seemingly overnight transition from "girl drink" to symbol of masculinity is part of a larger trend that Andrea Hernandez, author of the popular food and beverage newsletter Snaxshot ...