In brief: A team of researchers in the US claim to have unlocked a color that no human has ever seen before, and they did it using lasers. Not everyone, however, is convinced of the achievement or ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique. Using an experimental process that targeted specific photo receptors in the eye, test ...

The human eye can see millions of colors — but no eyes have ever before beheld "olo." Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of ...

Imagine pulling up to a busy intersection and, instead of the usual trio of red, yellow, and green lights, you spot something ...

With more than a million acres of protected open space, plus a general reputation as a "green" region with ambitious emission ...

Summary: Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo ...

An experiment in human photoreceptors allowed scientists to recently define a new color, imperceptible by the human eye, that lies along the blue-green spectrum but is different from the two.

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the human eye. Through a new study, published in Science Advances, researchers used ...