A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Scientists have discovered that purple, a color not found on the light spectrum, is a brain-created illusion when red and ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

You can make the case that none of them are in true color. But then again, if they were, they’d be unable to reveal the true nature of objects emitting or reflecting various kinds of otherwise ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Dr. Ho Seong Jang and colleagues at the Extreme Materials Research Center at the Korea Institute of Science and Technology ...