The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.