By isolating and focusing on stimulating only the M cells on the retina, they created a new color signal that the human eye ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in understanding color blindness ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The lab experiments expanded the perception of the eyes and enabled them to see hues that could not be recreated in reality ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

If you painted part of a room and find that you don’t have enough paint, for instance, finding a match might be very tricky. A color match requires that no observer under any lighting condition ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

they also took a color-matching test. In one of the experiments, participants viewed olo beside an adjustable hue and were asked to match its shade to olo as closely as possible. The participants ...