Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in understanding color blindness ...

A color-matching game with animal silhouettes and a color wheel.

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The lab experiments expanded the perception of the eyes and enabled them to see hues that could not be recreated in reality ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

If you painted part of a room and find that you don’t have enough paint, for instance, finding a match might be very tricky. A color match requires that no observer under any lighting condition ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...