A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

For the first time, humans might have glimpsed the rainbow of color that lies just beyond our sight – including a "blue-green ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

The Brooks Adrenaline GTS 24 is the perfect combo of support, comfort, and style, and in this eye-catching new colorway, it ...

Just when you thought you knew every single shade in the rainbow like the back of your hand—buttery yellow, martini green, ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "Olo," described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

Researchers are looking into what these findings mean for color blind people. A team of scientists believes they have discovered a new color outside the range of human vision. They named the color ...

Scientists recently announced they have discovered a new, never-before-seen color called olo—but most of us still won’t be seeing it anytime soon. Last Friday, a team of researchers published ...