The Branding Association of Malaysia and advertising agency leaders are in consensus that the two elements are key in boosting consumer awareness for brands on the whole. The association’s ...

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Gupta, who assumed charge in his new role early this month, however, said while consumer awareness around sustainability has grown, the challenge remains in converting that awareness into significant ...

If we define “paid media” narrowly as paid consumer messaging or entertainment to build awareness and trial of a new brand, then most early-stage consumer brands do little to none of it.

“Consumer awareness in Malaysia is currently at a moderate level,” said Domestic Trade and Cost of Living Ministry director (Consumerism Movement) Zaid Idris. In an interview, Zaid referenced ...

As money goes unused, retailers are starting to pay more attention to this consumer group – and how to raise shoppers’ awareness. Some consumers might be surprised to learn that they can use ...

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The skirmish spotlights intensifying competition and consumer awareness in India’s fast-growing skincare market. A common strategy when markets are choppy or the economy is slowing is to move a ...