Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

In 2024, the company introduced bottles made from 100% recycled plastic. The trademark Coca-Cola script logo was created in 1886 by Frank M. Robinson. Then, a red and white graphic that ...

Coca-Cola is unveiling the world's first hydrogen-powered vending machines at the World ... beyond the concerns over how sustainably the hydrogen is produced. "Cool tech, innovative concept, but is it ...

Coca-Cola leads the Dow with its 17% rise this year, and unlike its peers it hit a fresh all-time high earlier this month. The beverage giant is a Dividend King, boosting its payouts for 63 ...

Coca-Cola has raised dividends annually for more than six decades. Its payout ratio indicates it can afford the payments. Part of the company's history includes raising dividends. It's done that ...

And that is exactly the point of “Coca-Cola Stories,” she said. “It’s one product, but everyone has their own connection to it,” she said. “That’s the really cool thing about Coca ...

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