They fuel brand love. And they scale because culture travels. What starts with a deep understanding of one audience often resonates with many. This is the power of cross-cultural marketing.

The Hofstede cultural factor analysis was designed to examine cultures based on a worldwide survey of employee values by IBM.

Warner Music Group has partnered with cross-cultural entrepreneur Anjula Acharia to launch 5 Junction, a new joint venture ...

Guest Column: Shradha Agarwal, Co-Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and build interest around the brand ...

Is Cross-Cultural Training Useful for Employees ... "The Business Culture in the UAE." Edamame Digital Marketing Japan. "Meishi – How to Exchange Japanese Business Card and Not-To-Do List." ...

Decision point, the place in the process when all of the advertising, reference checks and interviews are completely wrapped up. The vacancy needs to be filled and there ...

In the late 1970s, Ghana, Accra, and Cape Coast — not long removed from colonial rule — felt as distant from the rest of the ...