As more and more organisations have moved to cross-functional and cross-regional involvement in the development of their strategic and operational brand plans, the result has been greater ...

As with most things in marketing, these five growth plays are easier said than done. If leaders are set on pursuing long-term ...

As the U.S. Army continues to pace the threats around the world, Long Range Precision Fires (LRPF) play a critical role in ...

Here are four strategies for embracing a customer-centric approach to growth in order to balance acquisition with retention.

When product and sales teams collaborate effectively, they create a virtuous cycle where great products fuel sales and sales ...

The Sustainability Hackathon organized by BNP Paribas and Bloomberg earlier this year showcased the value of partnerships and cross-functional collaboration to uncover new ideas and generate ...

Through the years, there have been many different notions about what business process reengineering (BPR) is and its success as a process improvement approach. In the early 1990s, Michael Hammer and ...

Quantum Insights sees this initiative as a step toward building resilient, learning-driven organizations. By combining ...

Before joining Moderna, Cronin spent close to 20 years at Ogilvy, working within its global healthcare department in ...