The Japanese concept of “kawaii," meaning “cute," has transcended its initial niche appeal. Today, it influences everything from stationery and fashion to food, embodying a spirit of joy, creativity, ...

From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — ...

To a 37-year-old company employee in Tokyo, the "cute" Japanese spoken by members of globally popular South Korean BTS during a live performance is part of what initially hooked her. “ ...