Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.

Renowned Fuji musician, Alhaji Musibau Alani, has dismissed circulating rumours that he was responsible for breaking up the marriage between Fali, the mother of afrobeats star Asake, and her former ...

Renowned Fuji musician, Musibau Alani, has debunked claims of snatching Asake’s mother, Fali, from his father, Odunsi, popularly known as Malo. According to him, he was not responsible for the ...

Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as ...

Key growth drivers include the Alani Nu acquisition, international expansion, the Subway food service rollout, and the new Celsius Hydration product line. Execution will determine success.