Kantar's Influencer Playbook helps brands evaluate influencer campaigns. The report shows 67 per cent of Indians trust influencer recommendations. Influencer content outperforms traditional ads.

NEW YORK, April 23, 2025 /CNW/ -- HUNTER, a leading Stagwell (NASDAQ: STGW) marketing communications agency, today announced the launch of Bobbie, a new influencer and creator marketing solution ...

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Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Wisdom Kaye, the Nigerian-American fashion influencer, has taken the internet by storm, earning over ₹33 crore annually. Rising to fame during the 2020 lockdown with his unique style on TikTok ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

Dominique McShain/Instagram Influencer Dominique McShain has died at age 21, PEOPLE can confirm. The news comes about one year after she shared that she was diagnosed with incurable colorectal ...

Kantar has launched ‘The Influencer Playbook’ a report helping brands to evaluate and benchmark influencer campaigns against cross-format digital ads and influencer peer groups. It also ...

With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disconnect between the ...

She found herself to be the victim of swatting, where a stranger reports a false violent incident at the residence of a celebrity or influencer. It’s been more than a year since the swatting ...

As with most things these days, netizens are divided: Some say that influencer Cheng-er should be able to dress how she wants, while others think she ought to cover up a bit in public Influencers will ...

Vanessa Konopka, a German influencer who shared her adventures living in Boracay, Philippines under the name @happinesscrossing, died March 7 after a battle with liver damage and pneumonia ...