More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Google illegally acted to preserve “monopoly power” in the ad-tech business, a federal judge ruled Thursday. It’s the second ...

Google's ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and ...

Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...

A US federal district court has ruled that Google illegally dominates two markets for digital advertising technology. The ...

Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

US District Judge Leonie Brinkema found on Thursday (April 17) that the Alphabet Inc. unit violated antitrust law in the ...

What other innovations in display technology have enabled ... from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand strategies. Brands now have the ...