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Advertisers poured a recording-breaking amount of money into U.S. digital media last year. In total, brands spent $258.6 ...
More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...
Google illegally acted to preserve “monopoly power” in the ad-tech business, a federal judge ruled Thursday. It’s the second ...
NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...
Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...
Google violated antitrust law by maintaining a monopoly in digital advertising technology, a federal judge ruled Thursday in ...
The digital advertising industry is undergoing a significant transformation with the phasing out of third-party cookies.
Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...
A US federal district court has ruled that Google illegally dominates two markets for digital advertising technology. The ...