Direct mail marketing aims to grab the recipient's attention, entice them to engage with your brand, and ultimately drive them to take action – whether that's making a purchase, scheduling an ...

South Africans have just gained powerful new ammunition against unwanted spam calls and marketing harassment thanks to a ...

These businesses include product manufacturers and service providers. This is because these companies ... However, the high cost is a problem when using direct mail advertising as a marketing method.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Why Identity Marketing and Direct Mail Are a Perfect Match Direct mail is a unique marketing tool because it physically enters a customer’s space. It has a tactile quality that digital media can ...

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way, a marketing ...

The Information Regulator has published new amendments to the POPI Act, which target specific companies, such as digital ...

Why does this matter to you? Many businesses are not in compliance with the law even though direct marketing is a common business practice in Hong Kong. Businesses collect and use personal data for ...

This guide will cover the top influencer marketing services, what they do, how to choose them, and why they’re important for your app acquisition strategy. Influencer marketing currently offers one of ...

A key focus of Shiprocket’s business is to serve India’s long tail — millions of small and midsize sellers who are not served ...