4, 2011; New Orleans, LA, USA; ESPN logo prior to the 2011 Sugar Bowl between ... And while the principals are quick to tout new subscription-based streaming apps as "the next big thing" when ...

On April 12th, Disney is finally launching ESPN +, a $4.99-a-month streaming service that is widely seen as Disney’s first toe being dipped into the growing pool of direct-to-consumer video ...

So far, the company has used the codename “Flagship” when talking about its streaming venture that is widely seen as one of the most pivotal ventures ESPN has undertaken this millennium.