Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Great media coverage was given to the departure of an obscure member of Disy, Evgenios Hamboullas, who had served as a party deputy for Famagusta district from 2014 to 2016, taking a seat vacated ...

Behavioural economics has been one of the big trends in market research for the past couple of years. Insights from BE are often portrayed as universal human tendencies despite the fact that 96% of ...

China’s Economy Tsar Invites EU Trade Chief to Jointly ... The EU should safeguard its interests and make the "rational choice" of turning further towards China, given the uncertainty generated ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...