He recommends the Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencils, which are easy to blend, last all day, and are ...

Entrepreneur Latifa Alshamsi and founder of Events by Latifa AlShamsi shares her morning to evening beauty routine.

Remember the color theory lessons from your high school art classes? Green concealer is all about color correction—and, since ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

No settling, no dryness, no weird mask-like finish—this makeup gave me smooth, even coverage. Here's everything you need to ...

I've been using Maybelline products for what feels like forever. It was one of the first drugstore brands I used in middle ...

Piles of magazines teetering on the kitchen island. An old battered sofa that’s bad for your back. The daily squeeze down a ...

LOOKING your best isn’t just about what you do – it’s about when you do it. Timing is everything when it comes to your beauty ...

While most of the attention in the sports world was on a pair of games in Dayton, Ohio, that would decide which teams would ...

So, how can you transform your skin while you sleep? By embracing the power of quality rest, coupled with simple yet ...

Breathing is something we often do unconsciously, but focusing on the breath can instantly create a sense of calm - and it's ...

Acquired by Sumin Lee, Beauty of Joseon was reinvented and relaunched globally in 2019 with its first product, the Beauty Cream. But it was the brand’s sunscreens that majorly took off with shoppers.