Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

Luxury’s new feel good aspirational model burrows deep into consumers' psyches to deliver moments of wonder, even awe.

We may earn commission on some of the items you choose to buy. “Fragrance is about the way it makes you feel,” explains Joan Tanis, national training and events director at Maison Francis ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury.

美国有个神奇的品牌，靠卖“高级秋衣”，在成立的5年时间里，估值冲到40亿美元，是维密市值的2.6倍，连《时代》杂志都评价它是“最具影响力的公司之一”。没错，它就是金·卡戴珊的SKIMS。这牌子最近火到啥程度？小红书4万篇笔记狂吹“神裙”，连NBA球星 ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

In late April, the brand founded in 2008 by Serra Türker Bayır will open its first stand-alone retail store in New York.

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...

Why is Baccarat Rouge 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.