近日，有网友在社交媒体发文称看到奈雪新店使用了形似雪花的全新logo，该贴迅速引发讨论，不少网友纷纷表示也看到了新logo门店。 对此记者联系了奈雪的茶内部人士，该人士透露，奈雪确有在十周年启动品牌全面升级的计划，全新的logo形象正是品牌升级的其中一步。新logo以 “雪花” 和“果实”为核心元素，沿用了标志的奈雪绿色调。logo中的 “NaiSnow” 既是国际化表达，更是对品牌内核的诠释。其 ...

In April, our team of editors tried countless products from spring cleaning home essentials to outdoor gear to the latest tech releases.

With the brand’s newest era also came its crown-wearing, wing-toting mythical bear logo, inspired by the many tall tales of customer encounters with ... The segment grew 15% last year, reaching $3.1 ...

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