I love a good GRWM video. In fact, I'd say most of my daily doomscrolling involves watching celebrities, content creators, ...

The internet It girl and Rhode founder often posts GRWMs and makeup tutorials on both accounts. While watching her latest GRWM, I noticed ... in question is a $20 Korean jelly blush that gives ...

Across the world, women aspire for Korea’s skin aesthetic — glass skin. This has resulted in the boom of Korean beauty and skincare in the world, especially in the United States with consumers quickly ...

Korean skincare brand WildGlow Skincare & Cosmetics, under the leadership of CEO and Founder Rohit Khemmka, was honored with the "Best Korean Skincare 2025" award at the Super Feminine Awards ...

(L to R) NCT’s Ten and Blackpink’s Jisoo are here to flaunt the newest makeup trends. Photo: SM Entertainment, @sooyaaa__/Instagram When we think about beauty and makeup innovations, South Korea comes ...

(Image Credits: Pinterest) The beauty market is currently going gaga over the Korean glass skin trend. Getting glass-like clear skin with a poreless and glowing effect is nearly every girl’s ...

A popular Korean beauty store in Williamsburg is seeing a rush of customers stocking up on skincare products ahead of proposed tariffs that could dramatically increase prices.