Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million). It's the biggest ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions. As you can see in this example, using Google’s ...

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads ...

Google’s current ‘AI Mode’ is a fantastic replacement for old-fashioned Google Search. But can the company monetize it ...

Received an email warning about your Fitbit account deletion? There's a good chance it doesn't apply to you, as Google issues ...

Google Ads Trends 2025 show a clear shift to smarter targeting, cleaner data and assistive AI. Here’s what businesses need to ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Mike Ryan put together the single most comprehensive third-party report on Performance Max campaigns. It is free, super ...