Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million). It's the biggest ...

Optimize your Google and Microsoft Ads by mastering ad scheduling across time zones. Learn advanced strategies to maximize ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions. As you can see in this example, using Google’s ...

Google’s current ‘AI Mode’ is a fantastic replacement for old-fashioned Google Search. But can the company monetize it ...

Received an email warning about your Fitbit account deletion? There's a good chance it doesn't apply to you, as Google issues ...

Google Ads Trends 2025 show a clear shift to smarter targeting, cleaner data and assistive AI. Here’s what businesses need to ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

For example, suppose a mobile ad with a specific headline delivers a high click-through ... ad extensions are extra pieces of information about your company you can include in Google ads. With paid ...