Google’s ad tech tools, like Google Ad Manager, are central to how ads are bought and sold online. The judge found that Google’s control over these tools stifles competition, which can lead to ...

And DFP is bundled alongside AdX into one unified product known as Google Ad Manager (GAM). By using GAM, publishers get access to AdX and the DFP ad server. The DFP server is also a free value-add ...

Search Engine Land » PPC » Google Ad spend continues to outpace traffic volume: Report Chat with SearchBot Please note that your conversations will be recorded. Google search ad spending grew 9% ...

the company could be forced to divest key ad tech assets like Google Ad Manager. Following last week’s ruling in Google’s AdTech antitrust case, brought up by the DOJ, Google is now trying ...

but the Google Network business (which includes the adtech components in question) represented only 8.7% of that revenue. The Ad Manager division that could potentially be divested represented just ...

The court noted that one possible outcome could be requiring the company to divest Google Ad Manager, which includes DFP and AdX. Alternatively, behavioural remedies might be imposed to regulate how ...

including divestiture from Google Ad Manager. The U.S. District Court for the District of Columbia is currently considering what remedies to impose in an antitrust case against Google's ...

The Department of Justice has already suggested that Google should sell off Google Ad Manager. However, Google has plans to appeal against its tools having "adverse" impacts. The ruling in Alexandria, ...

The DOJ had said that Google should have to sell off at least its Google Ad Manager, which includes the company's publisher ad server and ad exchange.

Google has reversed its plan to introduce a new prompt for third-party cookies in Chrome, allowing ad tech companies to continue tracking users. This decision has sparked criticism from privacy ...