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Scrapping the 6% equalisation levy could make advertising more affordable, particularly benefiting startups and small ...

The equalisation levy, introduced in 2016 and expanded in 2020, was aimed at taxing large foreign digital companies– such as ...

Government proposes to abolish Equalisation Levy on online ads from April 1, 2025, benefiting digital advertisers.

The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note ...

Running online ads is like throwing a party—you want the right people showing up, having fun, and no troublemakers crashing ...

Aravind Srinivas was speaking to Zerodha cofounder and investor Nikhil Kamath on his podcast. Srinivas was responding to a ...

India plans to eliminate the 6% equalisation levy on digital ads from April 1, 2025, aimed at enhancing India-US trade ...

Modesto 'Bob' Medina, a veteran of the Korean War who later became director of the New York Times' news morgue, died at age ...

Elon Musk-owned X is set to report growth in advertising revenue for the first year since the billionaire took over.

Warc believes that retail media will be the joint-fastest growing medium this year, at +15.4%. This rate is ahead of the ...