Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

The rollback of a tariff exemption for low-cost shipments is expected to take its toll on Google’s ad revenue.

Alphabet confirmed its plan to invest $75 billion after solid earnings report, despite uncertainties posed by tariffs and ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...

Alphabet’s antitrust setbacks will hurt it but needn’t threaten its future. Remedies for Google’s ad business dominance can ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Of course, Google has an unlawful monopoly on online ads, as a federal judge found Thursday, just like a different federal ...

Perplexity is building its own browser is to collect data on everything users do outside of its own app to sell ads.