Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

The rollback of a tariff exemption for low-cost shipments is expected to take its toll on Google’s ad revenue.

Alphabet confirmed its plan to invest $75 billion after solid earnings report, despite uncertainties posed by tariffs and ...

Mastering the anatomy of a Google Ad enables you to create highly targeted and effective campaigns. Here's why you need to know your Google Ads: This free Udemy course provides a comprehensive ...

Google's advertising business, which generates key revenue for the tech giant, is an illegal monopoly, a federal judge ruled ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement ...

Alphabet’s antitrust setbacks will hurt it but needn’t threaten its future. Remedies for Google’s ad business dominance can ...