An empathy map is a tool that brings to light to your most likely customers ... We want our videos, pages, and posts to rank. We want to please the Google gods and all their algorithmic updates. But, ...

Millions of people around the world use navigation apps such as Google, Apple, and Waze to find their way ... what is happening in real-time should apply to another kind of map, too: the empathy maps ...

Because they are the underdogs with better foresight and more clarity. They are the ones who got the User Empathy Map spot on, right from the get go. An Empathy Map encourages us to see ...