A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.

Data on 4.7 million members was captured over almost four years from a misconfiguration that sent Google Analytics data to ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking.

Blue Shield of California shared members' private health information with Google for nearly three years, the insurance giant ...

Blue Shield gave this info to Google via its visitor analysis tool, and the web giant may have used that data to target ...

Google may be forced to sell the popular web browser as part of a ruling to break up its online search monopoly ...

In theUSA, a country where data has long been dubbed the new oil of the 21st century, Data Analytics services are unlocking ...

Google's AI Overviews are changing the way we search online, introducing AI-generated summaries that provide instant access ...

Picture a platform that transforms the way enterprises view and act on customer behavior, one that gives them the power to train and own their own deep learning models for web analytics. That’s ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

In July 2024, Anthony Chavez, VP of Privacy Sandbox, conceded partial defeat by promising to let Chrome users choose whether ...