A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

Google Analytics is a web analytics tool that helps you understand how people interact with our website. It tracks tons of website data like how visitors find your site, which pages they view, how ...

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.

Umami is a simple, fast, privacy-focused alternative to Google Analytics.

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking.

Blue Shield of California shared members' private health information with Google for nearly three years, the insurance giant ...

Blue Shield gave this info to Google via its visitor analysis tool, and the web giant may have used that data to target ...

Simple, open source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics.

Google may be forced to sell the popular web browser as part of a ruling to break up its online search monopoly ...

Data protection-friendly web analytics, open source and from the EU: Plausible competes against top dog Google Analytics.