The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.