Michela Buttignol / Investopedia Guerrilla marketing involves unconventional and creative strategies to reach a target audience and generate excitement for a brand, product, or service.

Talk about a Prime target. Pedestrians on several Seattle streets were in for a surprise last week when they pressed crosswalk buttons and weren’t told the usual “walk” or “wait” command ...

MORE FROM SAN FRANCISCO. THE HACKED CROSSWALKS WERE REPORTED IN PALO ALTO, MENLO PARK AND REDWOOD CITY OVER THE WEEKEND. AND, OF COURSE, TIKTOK VIDEOS OF THEM STARTED TO POP UP. TAKE A LISTEN TO ...

Speakers on crosswalks in Seattle, designed to assist the visually impaired with voice commands, were hacked this week to project an AI version of former Amazon CEO Jeff Bezos’ voice.

"Stop, look, and listen" is the standard advice we should allow follow when crossing the road - but pedestrians in some parts are finding that they cannot believe their ears - after a hacker ...

Pedestrian crosswalks in California's Silicon Valley were emitting recordings over the weekend that mocked US President Donald Trump and tech billionaires Mark Zuckerberg and Elon Musk ...

Utah woodworker and artist Garth Franklin created “Kosmo,” a 20-foot long Kosmoceratops dinosaur, with the hopes that the ...

SEATTLE — A message claiming to be from Amazon founder Jeff Bezos played at multiple crosswalks in Seattle Wednesday morning, garnering different reactions from people walking around the city.

A bizarre trend has emerged on the West Coast: crosswalks that have replaced traditional pedestrian guidance with fake, AI-spoofed prank messages purportedly from powerful tech industry leaders.

But they haven't come in the form of snappy signs or marches. Rather, crosswalks have been hacked to play satirical impressions of billionaires when pedestrians hit the buttons to cross.

Crosswalk buttons in Silicon Valley were hacked over the weekend to play voices imitating Mark Zuckerberg and Elon Musk. Anadolu/Getty Over the weekend, crosswalk pedestrian signals in the ...

Pedestrian crosswalks in California's Silicon Valley were emitting recordings over the weekend that mocked US President Donald Trump and tech billionaires Mark Zuckerberg and Elon Musk, according to ...