It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color ... HBO black and white monochrome.

The new logo looks more like the classic black-and-white logo used by HBO for decades. The logo reportedly updated on the streaming service on Sunday morning. Millions will be watching "The White ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

It’s not HBO, it’s Max — but the new logo for Warner Bros ... The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer ...

which looks remarkably like the current logo except that the bright blue has been swapped for a black-and-white scheme. The change is intended to bring Max visually closer to HBO’s premium ...