Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

Sanrio's popular mascot Hello Kitty features in a brand-new collaboration with retro product developer and designer studio Retrospekt, becoming a cowgirl in a new vintage-style film camera release.

Hello Kitty Christmas Puzzle is a cute and engaging puzzle featuring Kitty's favourite Christmas-themed character. Help her assemble holiday elements by solving problems and connecting the same images ...

MGA's Miniverse Make It Mini Food Hello Kitty Cafe consists of 12 different faux-food and drink items to make your own mini replicas like this Hello Kitty-themed bento box. "MGA's Miniverse is excited ...